Abstract
This paper discusses voter Apathy and political development in the South East. South East is one of the six geopolitical zones in Nigeria, which has the least number of states among other zones, domiciled by people who are business-inclined and naturally industrious. Using documentary method of data collection, the paper extensively explores voter apathy in the South East and discovers that voter apathy in the South East is a rational choice of the people who place their normal business activities above every other political activity. The paper is guided by these objectives, to ascertain the extent voter apathy scuttle political participation in the South East, to discover the extent electoral malpractices affect voter turnout in the South East. Voting is a civic responsibility every citizen owes his or her country, the paper recommends that individual actors resident in South East should see voting as a duty and political participation as a responsibility for adequate political development in the geopolitical zone. To achieve this, the electoral umpire {INEC} should strictly adhere to electoral act and electoral laws that ensure free, credible and transparent elections in Nigeria.